Product Design Lead / UX Engineer for B2B digital products

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About Me

Professional Profile

Product Design Lead / UX Engineer with 8+ years of experience solving business problems through B2B platforms, transactional websites, e-commerce experiences, SaaS UX, and digital interfaces focused on operations and growth.

I combine UX strategy, information architecture, design systems, and frontend execution to turn complex requirements into clear, scalable, measurable digital products. My work spans discovery, user flows, wireframes, prototypes, high-fidelity UI, handoff, reusable components, and implementation.

My core value is reducing the gap between business, design, and development: I clarify digital value propositions, improve user experience, accelerate delivery, and turn commercial needs into functional solutions.

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Core Capabilities

Product Design

I turn business goals and user needs into clear, prioritized digital experiences prepared for growth.

UX Strategy

I structure complex problems through discovery, information architecture, journeys, critical flows, and value-based decisions.

Design Systems

I define components, patterns, and visual rules that improve consistency, delivery speed, maintainability, and scalability.

Frontend Execution

I implement functional interfaces with HTML, CSS, JavaScript, Bootstrap, PHP, and MySQL, closing the gap between design and development.

Business-minded design with UX depth and technical execution

I help companies and teams turn commercial needs, internal processes, and digital challenges into clear, usable, scalable products designed to create real impact.

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Experience & Education

Relevant Experience

Senior Product Designer | Frontend Developer - Soluciones IMS

September 2024 - Present

Lead the design and development of websites, platforms, and integrations for B2B clients, connecting value proposition, information architecture, UX/UI, reusable components, and frontend execution to accelerate delivery and improve commercial clarity.

Senior UX/UI Designer - Dimarsa

February 2023 - September 2024

Designed digital experiences for e-commerce, campaigns, and commercial assets, aligning brand goals, performance, usability, and consistency across marketing, development, and digital touchpoints.

UX/UI Designer - Foco en Obra

August 2022 - December 2022

Designed and implemented a corporate website from scratch, structuring navigation, modules, content, and interface to communicate a construction-focused B2B value proposition more clearly.

UX/UI Designer - Asicom Mobile Solutions

October 2021 - May 2022

Developed wireframes, mockups, prototypes, and responsive interfaces for digital solutions, collaborating with technical teams on visual structure, usability, and implementation feasibility.

Web Designer | UX Designer - Transvas SpA

June 2018 - October 2021

Translated business needs into flows, diagrams, mockups, prototypes, and web interfaces while leading web design, content, and digital identity with UX criteria.

Freelance Product & Web Designer

December 2016 - Present

Design and develop digital solutions for small businesses and independent clients, from requirements gathering and digital proposal to implementation, optimization, and continuous improvement.